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Gentle Monster x New Balance 574 Reimagined
Spring 2022
Collaboration
Gravity Sketch
Creative Direction
2-week Project
Experimentation with Gravity Sketch workflow on footwear design process
(Student project, the content does not represent the brand)
Gentle Monster is an innovative fashion brand that not only creates avant-garde eyewear and accessories but also offers an immersive and unconventional retail experience through its uniquely designed stores.
Having a rich history dating back to 1906, New Balance is an athletic brand that evokes a sense of nostalgia among runners worldwide with its classic footwear designs
How would New Balance and Gentle monster's footwear collaboration look like?
Gravity Sketch exploration 01
New Balance x Gentle Monster
Gravity Sketch exploration 02
New Balance x Gentle Monster
Gravity Sketch exploration 04
New Balance x Gentle Monster
Gravity Sketch exploration 01
New Balance x Gentle Monster
1/4
Early exploration with gravity sketch
Go Crazy
Gravity Sketch Refinement 01
New Balance x Gentle Monster
Gravity Sketch Refinement 02
New Balance x Gentle Monster
Gravity Sketch Refinement 04
New Balance x Gentle Monster
Gravity Sketch Refinement 01
New Balance x Gentle Monster
1/4
Main Form refinement using gravity sketch
Final Direction: Utilizing the New Balance 574
as silhouette for the collaboration.
Gentle monster x NEW BALANCE 574 Reimagined footwear overview
Rare View
Lateral View
Front View
Medial View
Bottom View
Lateral View
product shot 1 nbgm-Camera 2
Lateral View
product shot 1 nbgm-Camera 3
Medial View
product shot 1 nbgm-Camera 4
3/4 View
product shot 1 nbgm-Camera 2
Lateral View
1/3
Gentle monster x NEW BALANCE 574 Reimagined footwear overview
Collaboration Overview
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